Posted by Advertisers all over the world this morning began their weekly routine with a big problem accessing Google Advertisements.
Word rapidly spread out throughout Twitter and LinkedIn, with confirmation from others that this isn’t an intermittent issue.
Google Status Dashboard Validates Outage
From the Google status control panel, the blackout was verified today, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Ads, January 2023 Since
twelve noon CST, the issue has still not been solved. Google Ads Liason Ginny Marvin likewise took to Twitter to verify the issue: We’re investigating reports of a problem with Google Ads. We will supply more details soon. The affected users are unable to gain access to Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers took to LinkedIn and Twitter to voice their concerns.
Why This Matters Advertisers can not manage or enhance their
accounts without
correct access to Google Advertisements. Much more, Google Ads are still serving to users, however marketers can’t see or react to real-time efficiency. When marketing dollars are at stake, this is a huge issue for business of any size. If you’re used to weekly reporting, that’s another job you won’t be able to do till the
Google Ads concern is dealt with. This blackout is inconvenient for Google after their layoff statement of 12,000 workers on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Advertisements interruption on LinkedIn."/ > While this interruption is most likely an unforeseen coincidence to Google Ads, advertisers fasted to put it together.
Summary
Google Advertisements is still down for many users as of Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have actually emerged if these layoffs have affected the technology and staffing that handles these platforms.
This is an establishing story and will update as Google supplies more details.
Included Image: Stmool/SMM Panel