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Microsoft Announces Store Advertisements & Other Updates

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Microsoft published its newest round of marketing product updates today.

Among the top updates is the launch of Microsoft Store Ads on desktop devices.

The updates to Microsoft’s advertising products include:

  • Microsoft Store Ads
  • In-Market Audience Growth
  • Responsive Search Ads Update

Let’s dive into each upgrade and how to make the most of each as an online marketer.

Broaden Reach With Microsoft Shop Ads

If you remain in the app or gaming industry, this update is for you.

This new format will display your advertisement in the Microsoft Store app on Windows 10 and 11 desktop devices.

More specifically, the advertisements will display in the Apps and Gaming tabs in the store.

Here’s an example of what Microsoft Shop advertisements will appear like:

Image credit: Microsoft Advertisements Blog, January 2023 Some of the advantages of the new Microsoft

Store ads consist of the following: Expanded discovery of your app or video game on additional gadgets Easy campaign setup and management within the Microsoft Ads platform Compatibility with the present UET tag to track behavior To begin with Microsoft Store advertisements

  • , you’ll require to submit your brand and link store products to your

    • Microsoft Marketing account. Once approved, you can start utilizing this format instantly. In-Market Audiences Broaden Globally This next Microsoft Marketing upgrade is for international advertisers. Just revealed, the In-Market audience segments broadened to brand-new markets in the Middle East and Africa. With the growth, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a new update, Microsoft advised online marketers that January 31 is the last day
  • to create or modify any Expanded Text Ad.

    Starting February 1, the only brand-new search ads that

  • can be created
  • are Responsive
  • Search Ads. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you will not have the ability to create or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Search projects. Google was the first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

    product upgrade, Microsoft teased a few highlights of what’s to come in the following year.

    From the official statement, it seems that Microsoft will continue to differentiate its advertisement platform from Google by concentrating on the following: Local Browse advertisements

    Marquee ads Additional vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Presently, vertical advertisements are readily available for the following

    items: Automotive Credit card Cruises Health insurance Professional services Tours and activities It will be intriguing to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Included Image: monticello/SMM Panel