Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new advertisement network called Blaze which puts marketing on complimentary WordPress.com websites and Tumblr. Marketing begins at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the entrepreneur who established the free WordPress open-source content management system (CMS).

Blaze Marketing Network

The marketing network was originally introduced in April 2022 as a network exclusively for Tumblr users to place ads on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to utilize the WordPress control panel at wordpress.com/advertising to begin choosing pages to advertise.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it needs to be installed, either the free or exceptional version works.

Those who are utilizing Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls to choose the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to select the Promote with Blaze alternative.

The interface permits advertisers to choose the audience that will see the advertisements. Audience selection is segmented by what continent the advertisements will appear in, what kinds of devices will see the ads (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Advertisements Are Shown The marketing can appear from amongst millions of Tumblr and totally free WordPress.com webpages. Management of the Blaze ad campaign is done through the control panel user interface at wordpress.com/advertising.

The campaigns are set up by a daily spending plan and by dates that the advertising will be revealed. Blaze ads include a title, a bit and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, utilize them carefully to catch the audience’s attention.

Snippet: A brief text description of your post that appears underneath your image. You can compose a maximum of 120 characters here. We recommend using this text to support your heading and give viewers more context about what they will see when they click the advertisement and arrive at your content.

Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the advertisement.”

Read the main statement by Automattic:

Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero