Google Recommends Multiple Date Signals On Web Pages

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Google stresses the value of including multiple date indications on web pages to make sure that the right date appears in search results.

After a mistake with dates in Google News that Glenn Gabe highlighted on Twitter, Google’s Search Intermediary Danny Sullivan advises the neighborhood of the advised practice of including several date signals on webpages to prevent comparable errors.

Inaccurate or out-of-date dates can result in confusion and discourage users from visiting the website.

That indicates Google should get it right. However, publishers must do their part by providing Google with the right signals.

Sullivan links to Google’s documents on influencing byline dates in search results page, which states:

“Google does not depend upon a single date factor because all factors can be prone to issues. That’s why our systems look at numerous factors to determine our finest estimate of when a page was released or significantly updated.”

Although Google does not ensure that a byline date, whether visible or contained in structured information, will be displayed in search results, following its guidelines assists Google algorithms locate and process the details.

Here’s more details about how to interact to Google which date you want it to display in search results page.

Finest Practices For Post Dates In Google Search Results

There are several methods to guarantee that the appropriate date is shown in search engine result:

  1. Use the
  2. Use the lastmod tag: The lastmod tag, which is included in the element, is utilized to suggest the last time a website was modified. Online search engine can utilize this details to evaluate the relevance and freshness of the page, and might incorporate it into their search results.
  3. Use the pubdate tag: For blog or news websites, the pubdate tag can be utilized to specify the date a post was released. This tag must be put within the
    component and will help search engines in figuring out the publication date of the article.
  4. Use the post: published_time tag: Like the pubdate tag, the short article: published_time tag can be utilized to suggest the publication date of a short article. This tag, which is part of the short article: prefix, must be placed in the HTML page component.

In addition to appropriately utilizing HTML tags to specify the date, keeping your material fresh can increase the likelihood of Google showing the appropriate date.

Last but not least, it is essential to decrease signals that might be confusing to Google, such as displaying multiple dates on the very same page.

To assist ensure accurate dates in News and Search, Google’s guidance states that short articles need to consist of one clear, visible date and time, ideally situated between the heading and the article text.

Google is working on improving its ability to discover and display article dates with minimal signals, however it’s not quite there yet.

Up until then, publishers are strongly advised to follow Google’s best practices for post dates.

Featured Image: Igal Vaisman/SMM Panel