30 Material Marketing Stats You Must Know

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Content continues to rule most marketing strategies, and there is proof to support my assertion.

Put simply, material marketing is a crucial aspect of any digital marketing strategy, whether you’re running a little regional service or a large multinational corporation.

After all, content is indisputably the really lifeline upon which the web and social networks are based.

Modern SEO, for all intents and functions, has effectively become optimized content marketing as Google needs and benefits organizations that produce content showing Competence, Authority, and Trustworthiness to the advantage of their customers.

Material marketing involves developing and sharing important, pertinent, entertaining, and constant content in various text-based, video, and audio formats.

The main focus must be on drawing in and keeping a clearly defined audience, with the supreme goal of driving lucrative customer action.

However with a lot material being produced and shared every day, it’s important to remain updated on the latest patterns and best practices in content marketing to keep up.

To assist you do just that, here are 30 content marketing statistics I believe you ought to understand:

Content Marketing Usage

The number of services are leveraging content marketing, and how are they preparing to find success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C marketers use content marketing as part of their overall marketing method.
  2. 91% of marketing pros surveyed by Semrush attained success with their material marketing in 2021.
  3. A B2B Content Marketing Research Study carried out by CMI discovered 40% of B2B marketers have actually a documented material marketing method; 33% have a method, but it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all marketers say they outsource some content marketing.
  5. The pandemic increased material usage by 207%.

Content Marketing Technique

What strategies are content marketers utilizing or finding to be most reliable?

  1. 83% of online marketers think it’s more efficient to develop greater quality content less often.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of respondents stated they believed it was very important to be “always on” for their customers, whereas 23% believed content-led interactions were most reliable for tailored targeting functions.

Types Of Content

Material marketing was synonymous with posting blogs, however the web and material have developed into audio, video, interactive, and meta formats.

Here are a couple of stats on how the various kinds of content are trending and carrying out.

  1. The top three kinds of content being developed by marketing groups in 2022 included videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top two content types that B2C marketers utilized in the last 12 months. Their use of long-form posts increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verifications and Buy Instagram Verification Reels is the most efficient kind of social media material.
  4. 40.8% of marketers said original graphics (infographics, illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to buy video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) brings in 21% less traffic and 75% fewer backlinks than articles of average length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed material, with buyers spending an average of 8.5 minutes seeing fixed material items and 13 minutes on interactive material items. (Source: Mediafly)

Content Circulation

It is not just sufficient to develop and release content.

For a material strategy to be successful, it should include dispersing content via the channels often visited by a service’s target audience.

  1. Buy Facebook Verification was the leading distribution channel for B2C marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social networks circulation channel.
  3. 80% of B2B marketers who utilize paid circulation use paid social media marketing (Source: CMI)

Content Usage

As soon as content reaches an audience, it is essential to understand how an audience consumes the content or takes action as an outcome.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices stated they relied more on useful content like case research studies and visual content, such as webinars, to direct their purchasing choices and citing a greater focus on the credibility of the source.
  2. Purchasers want to spend no greater than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blog writer Ryan Robinson reports the average reader spends 37 seconds checking out a blog site.
  4. 65% of participants to DemandGen’s study stated they give more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated content.

Material Marketing Efficiency

Among the primary reasons content marketing has actually removed is its ability to be measured, optimized, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading 3 goals content marketing assists them to achieve are creating brand name awareness, constructing trust, and educating their target market.
  2. Content marketing generates three times as many leads as conventional outbound marketing however costs 62% less (Source: CMI).
  3. 56% of marketers who leverage blogging state it’s a reliable method, and 10% state it creates the greatest ROI (roi). (Source: Hubspot blog site research study)
  4. Over 60% of online marketers determine the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Spending plan changes and the willingness to purchase specific marketing strategies are excellent indicators of how popular and reliable these methods are at a macro level.

The following statistics definitely seem to indicate marketers have actually bought into the worth of content.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 material marketing spending plan would surpass their 2021 budget plan.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing spending plan on content marketing. Moreover, 43% saw their content marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All kinds of marketing featured difficulties related to time, resources, competence, and competition. Acknowledging and dealing with these obstacles head-on with well-thought-out strategies is the very best method to conquer them and realize success.

  1. Top challenges included “drawing in quality leads with our content” (41%), “producing enough traffic and promoting our content” (39%), “producing material that resonates with our audience” (31%), and “showing the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social networks algorithms (53%), and information management/analytics (48%) are among the leading issues for B2C online marketers. (Source: CMI)
  3. 47% of individuals are seeking downtime from internet-enabled devices due to digital fatigue (Source: EY Survey)

Time To Get Going

As you can plainly see and perhaps have already recognized, content marketing can be an extremely reliable and cost-effective method to produce leads, construct brand name awareness and drive sales.

Those going to put in the work of building a documented content strategy and executing it by producing, distributing, and enhancing high-value, pertinent customer-centric content can reap substantial business rewards.

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Included Image: Deemak Daksina/SMM Panel