Google’s John Mueller: WordPress Not Inherently Better For SEO

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In reaction to a thread on Reddit, Google Search Advocate John Mueller states there’s no fundamental SEO advantage to using WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar question many professionals run into in their careers.

Is WordPress better for SEO than coding your own site?

Other variations of that question include, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the very same.

WordPress isn’t naturally better for SEO than any other option. It is among lots of methods to build a website that ranks in Google.

Mueller On WordPress For SEO

In reaction to whether using WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the material if you don’t spend all your time creating a brand-new CMS for yourself. (some people prefer making a CMS, so YMMV).”

As Mueller states, the most substantial benefit WordPress offers is the ease of usage compared to by hand writing code.

However, that’s just advantageous to the site owner. It makes no distinction to Google if a site is constructed with WordPress.

This question shows up regularly and is worth reviewing due to the misinformation flowing around WordPress and SEO.

For instance, take the second-most upvoted comment in the Reddit thread straight beneath Mueller’s.

A private claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more efficiently than other CMSs.

That’s false, though the misconception of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For more details relating to the SEO capabilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker notes the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/SMM Panel