Google December 2022 Link Spam Update Rolling Out Now

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Google confirms an update to its spam detection system, called the December 2022 link spam upgrade, is presenting now and will use up to 2 weeks to complete.

What remains in The December 2022 Link Spam Update?

Google is upgrading its spam detection system with the capability to find acquired links and identify domains utilized mainly to pass links to other websites.

The December 2022 link spam upgrade uses Google’s AI-based spam-prevention system, SpamBrain, to nullify abnormal links.

In addition to finding spam straight, Google says SpamBrain can now identify websites buying links and websites used for constructing outbound links.

Will The December 2022 Link Spam Update Affect My Site?

Google encourages that rankings might alter as the December 2022 link spam update neutralizes unnatural links, getting rid of any signals passed to the connecting domain.

This update affects search results in all languages, possibly developing a widespread impact.

Whether your site is affected by this update boils down to how you acquire links and how you connect out to other pages.

Google has rigorous standards against obtaining links primarily to enhance search rankings. Additionally, Google has standards about certifying links passed to other sites.

If you’re embedding an affiliate link within a body of text, for example, you need to certify that link with a rel=sponsored tag.

Stopping working to tag affiliate links properly might lead to your website getting hit by the link spam upgrade.

Additionally, you need to tag links in guest posts with rel=nofollow, or that could get you in difficulty with Google too.

If you’re following Google’s best practices regarding incoming and outbound links, it’s unlikely the December 2022 link spam update will adversely affect you.

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Source: Google